日本企業における新事業開発の動向と課題

This study investigated the trend and problem of corporate venturing, based on data and examples from key Japanese firms in 1990 and 1995. Two sets of analyses were conducted on these issues. First, we investigated main types of corporate venturing strategy in Japan. We found that, in general, most of Japanese firms tended to the needs oriented, the small - birth and small - kill strategy. Next, we analyzed our data set in connection with new - business development performance at the corporate level. Data suggested that it was differences in the management system for new businesses within the firm, rather than in the corporate venturing strategy, between high performer group and low - performer group. In particular, we found that incentive factors for new - venture managers have positive impact on new - business development performance. However, we must try to analyze the complex interactions among factors.

論説 (Article)