消費者行動研究における世帯消費に関する研究の再検討 －家事の外部化市場の伸長と共働き化の関係に関する考察－

This study looks back on early household consumption research in consumer behavior research and summarizes the challenges in considering the growth of externalized household market. This study shows that the effect of dualearner household to the externalization of household has not been necessarily identifi ed robustly, while the effects of income and life cycle have been identifi ed robustly. The study shows that it is necessary to control the effects of income and lifecycle to understand the effect of dual-earner household to the growth of externalized household market, and it is important to focus on the meanings given to time-saving products in consumption process.

論説 (Articles)