Top > Okayama Economic Review > volume32 - issue3
Okayama Economic Review
Published by the Economic Association of Okayama University

DOI : http://doi.org/10.18926/OER/41473

Integrated Marketing Communications by The Body Shop in Japan (1990-1995): How does a company communicate values to consumers ?

Kuriki, Kei
oer_032_3_075_091.pdf 475 KB
Published Date
2000-11-20
Note
研究ノート (Note)
ISSN
0386-3069
NCID
AN00032897
NAID
120000943035
JaLCDOI
10.18926/OER/41473