このエントリーをはてなブックマークに追加
ID 10581
Eprint ID
10581
フルテキストURL
タイトル(別表記)
An analysis of Consumption at an Establishment for Direct Sales
著者
駄田井 久 岡山大学
抄録
The purpose of this paper is to investigate an establishment for direct sales and to gather information abut planning "a marketing strategy". The main research results were as follows. Firstly, the majority of visitors are repeater. They come to the establishment for direct sales once a week. The main store where they purchase vegetables and fruits is the nearest supermarket. Secondly, customer set a high valuation on vegetables and fruit that are sold at establishment for direct sale (price, taste, safety etc.). But the convenience(display, interior,advertisements etc.) is low compared with nearest supermarket. Thirdly, with the applied quantification method, we proved a relationship between the valuations of the establishment for direct sales and visitor members. The comprehensive assessment is affected by price, taste, and safety.
キーワード
establishment for direst sales
marketing strategy
questionnaire survey
quantification method
発行日
2004-02
出版物タイトル
岡山大学農学部学術報告
出版物タイトル(別表記)
Scientific reports of the Faculty of Agriculture, Okayama University
93巻
1号
出版者
岡山大学農学部
出版者(別表記)
Faculty of Agriculture,Okayama University
開始ページ
77
終了ページ
81
ISSN
0474-0254
NCID
AN00033029
資料タイプ
紀要論文
言語
Japanese
論文のバージョン
publisher
査読
無し
Eprints Journal Name
srfa