Okayama Economic Review
Published by the Economic Association of Okayama University

Online ISSN 2433-4146
Print ISSN 0386-3069

マーケテイングに埋め込まれた二重の起源

栗木 契
抄録
From the beginning, marketing has been a convertor of social value systems. In this article, we investigate this feature of marketing. First we look back upon the appearance of Consumption Society. In 1920's Western countries were coverd with this new mode of consumption. At the same time, new-style sales activities came into existence. They were generically called marketing. Next, we attempt to grasp the relationship between these two simultaneous events. Marketing has a double relation to consumption. The principle of the marketing is paradoxical. Marketing is the activities that create objects to which the very activity should adapt.
備考
論説 (Article)
ISSN
0386-3069
NCID
AN00032897