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ID 10581
Eprint ID
10581
FullText URL
Title Alternative
An analysis of Consumption at an Establishment for Direct Sales
Author
Abstract
The purpose of this paper is to investigate an establishment for direct sales and to gather information abut planning "a marketing strategy". The main research results were as follows. Firstly, the majority of visitors are repeater. They come to the establishment for direct sales once a week. The main store where they purchase vegetables and fruits is the nearest supermarket. Secondly, customer set a high valuation on vegetables and fruit that are sold at establishment for direct sale (price, taste, safety etc.). But the convenience(display, interior,advertisements etc.) is low compared with nearest supermarket. Thirdly, with the applied quantification method, we proved a relationship between the valuations of the establishment for direct sales and visitor members. The comprehensive assessment is affected by price, taste, and safety.
Keywords
establishment for direst sales
marketing strategy
questionnaire survey
quantification method
Published Date
2004-02
Publication Title
岡山大学農学部学術報告
Publication Title Alternative
Scientific reports of the Faculty of Agriculture, Okayama University
Volume
volume93
Issue
issue1
Publisher
岡山大学農学部
Publisher Alternative
Faculty of Agriculture,Okayama University
Start Page
77
End Page
81
ISSN
0474-0254
NCID
AN00033029
Content Type
Departmental Bulletin Paper
language
日本語
File Version
publisher
Refereed
False
Eprints Journal Name
srfa